In an effort to enhance users’ smartphones experience, Karbonn Mobiles has partnered with artificial intelligence (AI) research company Staqu to introduce AI-enabled fashion search feature in its new range of smartphones — Fashion Eye and Fashion Eye 2.0.

“With an aim to bring value-added services to its consumers, Karbonn Mobiles have forged one of the strongest value-added services (VAS) partners network in the country to enrich its users smartphone experience,” Shashin Devsare, Executive Director, Karbonn Mobiles, said in a statement on Wednesday.

Targeted at youth, Karbonn’s new smartphone range comes integrated with a fashion app which allows users to search for an outfit by simply clicking its picture.

“Amassing a base of an estimated 20,000 users within the beta phase of the app launch, we are confident about the consumer response to our Fashion Eye range, expecting it to push our VAS revenue streams to go upto 10-15 per cent by the end of this financial year,” Devsare added.

The AI engine of the app automatically recognises the print, patterns and colours of the outfit to give relevant results aggregated from over four million fashion products.

It also allows users to compare prices and pick up the best deals available on outfits and accessories of their choice.

“We are excited to be partnering with Karbonn, pioneering the synergy between an Indian AI Research company and an Original Equipment Manufacturer (OEM). We are enabling the native capabilities of the mobile camera, with an intelligent deep learning based engine,” said Atul Rai, CEO and Co-Founder of Staqu Technologies.