Hrithik Roshan and Pooja Hegde starring Mohenjo Daro have done a record pre release business before its release. It recovers Rs. 60 crores through Satellite and audio rights.
The “Mohenjo Daro” team is in a happy space as even before the film has hit the screens, it has managed to recover Rs 60 crore through its satellite, music, and other rights.
“A major chunk of their investment has already been recovered. Since ‘Mohenjo Daro’ is a production film and not an acquisition, the economics of the project are fully in control,” said a source close to the film’s team.
According to the source, the total cost of the film, including publicity and advertising, is Rs 115 crores, and the makers have already recovered Rs 45 crore from selling of satellite rights and the remaining Rs 15 crore through music and other rights.
“Which means that the producers only need Rs 45 crore in India and Rs 15 crore overseas to break even,” the source said.
Given the excitement around the return of the successful team of director Ashutosh Gowariker and Hrithik Roshan after “Jodhaa Akbar”, A.R. Rahman’s soulful music and Hrithik’s release after a gap of two years — the number seems achievable.
Hrithik, who has a huge fan following, is happy how the economics are shaping up for the movie.
“I am glad that the film has been able to recover a large chunk of its investment and now through theatrical revenues, we need to recover a relatively manageable sum,” he said in a statement.
The movie, releasing on August 12, also stars former beauty queen Pooja Hegde.
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