Bollywood Salman Khan is no longer brand ambassador for popular soft drink Thums Up. Coco Cola Company has decided to replace Sallu Bhai with another young actor. After four years of Association, Cola Company had dropped Sultan actor as brand ambassador for giant beverage Thums Up.

Coal contract with Sallu Bhai had already expired in the last month, and the firm chose not to renew the contract with the actor due to his association with popular reality show Bog Boss. As we know, Salman is back as a host for Big Boss.

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The popular Big Boss show has been sponsored by a popular brand that contends with Cola Company. Big Boss show has been subsidized by fastest growing brand Parle Agro’s Apple Juice Appy Fizz.

The statement from both the actor and Cola Company had been released on Wednesday night. In the statement, they clearly mentioned that Khan is doing a popular reality show this year and it has to be funded by a brand that competed with the Coco-Cola India Product.

So both the parties have mutually decided that not to continue their association from now. Meanwhile, the statement didn’t mention the name of the show and it is nothing but Big Boss Season 10.

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The show has been supported by Parle Agro’s Apply Fizz which has ended its two-year association with online shopping portal Snapdeal. Parle Agro will pay between Rs 35 and Rs 45 crore for Colors TV channel for the show.

As per the latest updates, Soft drinks making company Cola is in talks with the Bollywood younger hero Ranveer Singh to endorse their product Thums Up. Let’s wait for updates.