The government of India is thinking about roping in Priyanka Chopra as the brand ambassador for Incredible India instead of Amitabh.

According to reports, Following his “intolerance” remark, the Tourism Ministry of India had decided to not renew actor Aamir Khan’s contract as the brand ambassador of Incredible India aka ‘Atulya Bharat,’ a global marketing campaign to promote Indian tourism.

Amitabh Bachchan and Priyanka Chopra were being considered to become the face of the Incredible India instead. However, looks like Priyanka has won the bid here, courtesy her international star status.

Bollywood icon and Super Star Amitabh Bachchan’s appointment as brand ambassador for the ‘Incredible India’ campaign is reportedly on hold. No one would have ever expected that the government of India would take such a decision in the matter of Big B. But the consequences behind this entire issue look like Amitabh will lose it for sure.

Moreover, rumors suggest that Amitabh’s recent encounter with the dubious Panama paper leaks might have been one of the reasons why the megastar has been dropped off the list. However, Union tourism minister Mahesh Sharma denied having dropped Amitabh off the list or roping in Priyanka saying that the Ministry is yet to take a decision.