Chennai: Oscar award winning music director AR Rahman launched his first music video of new band NAFS which is aimed to promote Indian talent internationally.

Legendary Indian music director and co-founder of the multi-channel network, Qyuki, A R Rahman has initiated new band NAFS with an aim to promote Indian talent internationally and the ultimate goal of NAFS is to spread joy. As per Grammy award winner the band will strive not only to entertain audience with music and it will also be a visual treat for its audience in India and abroad.

The grate Indian Music director launched the first video of new band NAFS and the band hoped that they will create a credible platform for more Indian musicians to innovate their talent on a global level.

The new band NAFS is powered by Qyuki an online multi-channel network created by Shekhar Kapur, Samir Bangara and ARtuyoutube. Rahman enabled creators to distributing and producing videos across YouTube and other networks and to build fans for band.

With a launch of first video the new band NAFS started its journey and the founders of new band are expecting that, NAFS is the best possible direction for Indian music and it will be credible platform for more Indian musicians to be recognized at global level.