Lenovo and Apple were the two Smartphone brands that grew the fastest in Q1, 2016 in India, according to research firm Canalys.

The shipment of the American mobile company Apple grew from 11 per cent to 29 per cent and Lenovo’s shipment rose by 63 per cent. Apple experienced the second-highest growth after Lenovo revealed Industry analyst Canalys.

According to a report on the performance of the Smartphone shipments during Q1 2016 by Industry analyst Canalys, the Indian Smartphone market grew by 12 percent in terms of shipments with a total shipment of 24.4 million devices.

“Over the past 18 months, India’s smart phone market has been rocked by dramatic changes. The rise of online channels, the arrival of new international vendors (particularly from China), the move to LTE and the desire for higher-quality devices have all had a big impact. Indian companies have struggled as incoming vendors have been quicker to address these trends,” said Ishan Dutt, research analyst at Canalys.

The report by Canalys clearly suggests that Indian Smartphone market is highly price sensitive market and majorly smartphones within the sub-category Rs. 20,000 are getting a significant response. Hence, the manufacturers have to focus on such segment to generate healthy revenue.