Indian automobile company TATA Motors launched Tata Tiago hatchback segment and generating buying in the shares of auto major on Wednesday.

Tata Tiago Price Range :

The Tiago’s base variant (Petrol) starts at Rs 3.2 lakh (ex-showroom) in Delhi, which makes the car significantly cheaper than its competitors such as Maruti Suzuki Celerio, Hyundai i10, and Grand i10.

Launching the Tiago, the newly appointed MD of Tata Motor Guenter Butschek said it is a game changing model for the company. Butschek who has just come to India from Europe in February drove around Tiago on various terrains ahead of the launch.

Tata Motors has loaded Tiago with features that don’t usually come in the affordable hatchback segment to entice buyers of segment above like touch screen infotainment system, navigation, multi-drive mode, rear parking sensors Harman Kardon 8 speaker music system

The vehicle is powered by all new Revotron 3 cylinder 1.2 litre Petrol engine which delivers a fuel efficiency of 23.84 kM to a litre and 1 litre Diesel engine delivers 27.28 km per litre, which is the company claims is the most fuel efficient hatchback in the segment.

Tata Motors, India’s fifth-biggest carmaker, also owns the Jaguar and Land Rover brands.Tata Motors shares traded 2.65 per cent higher at Rs 380.30, outperforming the broader Sensex, which was up 0.11%.