Twitter Inc. has struck a deal with Google Organization to make its 140 character tweets on Google search and updates from users. The deal now done gives the legend, Google to access Twitter’s database and also the data generated by the social networking site.
Twitter Inc. is in a Deal with Google Inc.
Twitter and Google are going to work together to show the tweets on the Google Search, with this Twitter is trying to reach beyond registered users. According to the Reports, there are 284 million active users in Twitter.
Everyone who don’t have account in Twitter may also able to view the tweets with the help of Google Search. Though Google and Twitter had a similar deal earlier 2009 to 2011 but it has failed, not only to Google but also to Yahoo and Bing.
The main reason behind the deal is the decline of its share value by 37 percent in the previous year.
Dick Costolo, Twitters chief executive, is trying to prove that Twitter has ability to dominate Google and Facebook in online advertising market and can become main rivalry for them.
Dick also mentioning that there are many users seeing tweets who never log in and those who see tweets in other apps and on TV. Approximately, 185 billion tweets were seen outside Twitter in third quarter of 2014.
Twitter is trying to boost its revenue from twitter data, by including Gnip, a Twitter firehouse provider, last year. So that it made a deal with IBM in October in order to apply data from the network to real-time business decisions for IBM’s enterprise customers.
With all the dealings, Twitter is expecting earnings of 6 cents per share for fourth sector and 10 cents for 2014 in that Twitter will get an average revenue of $450 million for the sector and $1.4 billion for the year.