In the latest development, Sony mobiles has decided to defocus the Indian smartphones market due to lesser growth rate.
In a recent meet with the Investors, Sony mobiles has expressed the opinion to focus more on the East Asia (including Japan), Europe and the Middle East markets rather than China, India, Brazil and the US where the growth notifies nominal.
The recent news is definitely a sad one for the Sony mobile lovers. Already Sony has taken the initiatives by stopping some of the flagships like Xperia “C” and “M” Series. It has totally replaced the earlier “Z” series with the new.
Also, Read : HTC Launches New Mobile In India
According to the new strategy of business by the Sony mobiles, it will plan regionally for the growth. The term CAGR is used in the Xperia Blog for the same. CAGR stands for Compound Annual Growth Rate.
The company, however, preserved the markets of Ais Pacific Regions and Latin America region markets. The company will lend its focus on high value-added segments and develop various models with variations.
One of the reasons for the decision to defocus in the Indian and Chinese markets is the level of competition in entry and mid-level mobiles range. Hopefully, at least the higher end smart gadgets might be available in India with the Sony tag. India is considered as the second largest market for mobiles after China.